Nectar is in the business of enjoying life. They’re about doing what you love, loving what you do, and daring to go where no one else will. The concept is simple: connect a diverse network of individuals with a common thread, to enjoy life more. Their goal is to spread the sweet life with their unique mix of advertising, personalities, athletes and products.
The brand launched with the intention of capturing the essence of living life to the fullest. The culture stems from their athletes, artists, musicians and other like minded people. They are a diverse community, seeking happiness in their life and sharing it with others through their personalities and actions.
Nectar was founded in 2011 in a small apartment by two friends who grew up surfing, skating, snowboarding and causing trouble around town together. Their popularity has increased due to the unique branding style and deep connection to their demographic. The company distributes its products domestically and worldwide.